Halifax Building Society response to NOTW advertising query.

Dear Benjamin

Thank you for your email of Wednesday to Antonio Horta-Osorio regarding Halifax advertisements in the News of the World. Antonio has asked me to respond to you on his behalf, in my capacity as Managing Director of Customers and Brands.

Having received many emails such as your own and witnessing the strong reaction in social media we were quickly able to see that this was a serious issue which was important to our customers.

I therefore felt it was important that we recognise and respond to this strength of opinion.  As a result I took the decision to withdraw an advertisement for Halifax due to appear in the paper on Sunday. This meant that we no longer had any further advertising scheduled with the News of the World.

I appreciate you writing to express your strength of feeling and hope that our speedy response to withdraw our advertisement demonstrates that we are genuinely interested in listening to our customers’ feedback. 

Yours sincerely

Eva

Eva Eisenschimmel | MD Customers, Brands, Digital and Telephone Banking

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